POLITIK KEUTAMAAN SEBAGAI STRATEGI KOMUNIKASI POLITIK PARTAI PPP (ANALISIS FRAMING KONTEN YOUTUBE DI PETIGA TV)

Abstrak

This research examines political Islam as a political communication strategy used by the United Development Party (PPP) in the context of framing video content on the YouTube platform, especially on Petiga TV. The research focuses on two video contents, namely "The Story of Hamzah Haz Leading PPP" and "Exclusive Interview with the Acting Chairman of PPP, Muhamad Mardiono." The purpose of this research is to analyze how the PPP employs political Islam in their efforts to influence public perception and views through videos on social media. The research method involves the analysis of video content framing, using a qualitative approach. The results of this research show that PPP uses political Islam as one of their political communication strategies. The video content portrays a narrative about the role and contribution of PPP in upholding religious and Islamic values in Indonesian politics. The framing attempts to strengthen the positive image of the party in the eyes of viewers, especially those interested in religious issues. This research also highlights the importance of the YouTube platform as a means to disseminate political messages, especially among young voters who are active on social media. The findings of this analysis can provide insights into how political parties use social media to promote themselves and influence voters, as well as the significance of political Islam in the context of political communication in Indonesia.

Keywords: Political Islam, Political Communication Strategy, PPP Party, Content Framing, Social Media.